BROWN'S GUIDES went online in August with over 6,000 individual profiles of Georgia travel and recreation resources, and we are adding more every day. Our tag line is, Every travel and recreation resource in Georgia. Everything. Indexed and searchable. And we mean it. Every tour, every hike, every art gallery and museum, every charter boat operator, every guide and outfitter, every bed and breakfast inn, every restaurant. Everything.

BROWN'S GUIDES SEARCH Brown's Guides' search capability is second to none. It's easy, fun and efficient. You can search for individual profiles by name, by category, by travel region, by county or by city.

A VARIETY OF COMPONENTS In addition to thousands of profiles of individual travel and recreation resources, the Brown's Guides website editorial components include, blogs, videos and galleries.

ADVERTISING CAPABILITY Profiles who wish to increase their exposure to website visitors have a variety of options available, including low-cost advertising, marketing partnerships, designation as a "Featured Profile," mini-galleries, videos and map packages, among others, some of which are described below.

Online less than a year, Brown's Guides is already the largest and most diverse "portal" site for the travel and recreation industry in Georgia. And our objective is to continue to expand the content and add new features in the months to come.

Below are additional highlights of the Brown's Guides website. I encourage you to visit the site frequently and bookmark it for your travels in Georgia. Be my Friend on Facebook and follow me on Twitter as my associates and I continue to explore the great state of Georgia.

Best Regards,
Fred Brown
Editor and Publisher

Brown's Guides and Search Engine Optimization Brown's Guides began a focused program of search engine optimization (SEO) in January. Currently, Internet users searching for Georgia Restaurants, Georgia Lodging Accommodations, Georgia Tours and Georgia Family Vacations, find Brown's Guides on page one or two of Google and the six other major search engines - a remarkable achievement in less than three months. And as a result of an aggressive SEO program, those positions are improving weekly. Try it for yourself. There are over 500 key words and phrases that if typed into Google or other major search engines give the searcher Brown's Guides on page one. In the coming months, we will add other key word phrases to the four above, including Georgia Outdoors and Georgia Art Galleries. Over the course of 2009, "derivative search" and "organic search" will result in searchers finding Brown's Guides on page one of major search engines when they search for Atlanta Restaurants, Savannah Restaurants, Georgia Coastal Restaurants, and other restaurants in specific cities and regions. The same "derivative search" and "organic search" results will apply to every key word phrase we choose to "optimize."

Traffic to the site is increasing at the rate of between 50 and 100 percent per month. Bounce rate, a key indicator of the true helpfulness of a website, is declining - the lower the bounce-rate, the better - and we understand how to continue that trend. Total page visits, probably a better indicator of the effectiveness of the website than unique visitors, is averaging four per visitor and increasing.

We have a set of analytical and reporting tools, second to none, that allows us to stay on top of traffic trends and make adjustments to the site that have a direct impact on visitation.

What our experience to date has demonstrated is that Brown's Guides' page ranking on Google and the other major search engines will continue to improve and that website visitation will continue to increase weekly.

Brown's Guides Reaches a National Market While Brown's Guides is a "Guide to Georgia" it receives traffic from a national travel market coming to Georgia for pleasure and business. The top three states for website visitors after Georgia are Florida, New York and California. Traffic is heavy from the surrounding states of South Carolina, North Carolina, Tennessee and Alabama, in addition to Florida.

Especially for Potential Advertisers Brown's Guides has a variety of high-visibility locations on which to place advertising. Your ad will be a full 120 X 240 pixels, and will rotate on the page for maximum visibility.

HOME PAGE PLACEMENT This is the most visited page on the site. It receives high visibility as a result of traffic from Google, Yahoo, MSN and other major search engines.

REGIONAL MAP PAGES PLACEMENT The second most visited pages. Advertisers can place their ads on the regional map page where they're located: Northeast Georgia, Northwest Georgia, Atlanta, Central Georgia, East Central Georgia, West Central Georgia, South Central Georgia, Southwest Georgia and Coastal Georgia.

CATEGORY PAGES PLACEMENT Popular pages for website visitors searching for Georgia Restaurants, Georgia Tours, Georgia Family Vacations, Georgia Lodging Accommodations and many other popular categories.

BLOG PAGES PLACEMENT Advertisers can place ads on pages of blogs that relate directly to their product or service: Georgia Lodging Accommodations; Georgia Restaurants; Georgia Tours; Georgia Family Vacations; Georgia State Parks; Streams, Rivers and Lakes; Gallery; Southern Stories; Videos or Talking Southern.

FEATURED PROFILE STATUS Advertisers automatically receive "Featured Profile" designation. Featured Profiles (1) appear on the Brown's Guides home page in rotation with other Featured Profiles and (2) are placed under the appropriate heading on the Regional Map page in which the resource is located with a link to their profile and website. After the home page, these regional map pages are the most frequently visited pages for visitors coming from Google and other major search engines.

AD SPECIFICATIONS Ads are a big 120 X 240 pixels.

AD ROTATION Ads rotate on the pages based on a random mathematical formula, giving each advertiser the opportunity to appear frequently at the top of the page.

Brown's Guides Wants Your Advertising on the Site to Work for You Always, but particularly during this introductory period when we are establishing Brown's Guides as a dominant presence on the Internet, we will do everything possible to make the Brown's Guides site work for advertisers to raise their profiles in the Georgia and the national markets and to help them generate business. This includes running ads in multiple locations and moving them from place to place to find the location(s) that provide the best results - all at no additional cost.

If you do not see an advertising option that meets your needs, or if you see several options that you would like to combine into one, email me or call me directly and let's discuss your idea. This is a marvelously multi-faced website with many components, and we have a variety of promotional tools at our command. We would welcome the opportunity to coordinate directly with you to create a custom editorial, promotional and advertising package that will work for you at a price you will find attractive.